Actually, “Educational television” by the name only means the use of television for educational purposes. There is a trend of using television programs as medium for education in distance learning courses. This can be of two different types in their basic design, the first kind of educational television being a particular program on television that can be referred to for some learning purpose and the next kind of educational television is of employing a complete channel dedicated to knowledge programs those are subscribed for various educational purposes. These channels are generally under the regulations of and associated with the cable television in the United States of America and are known as Public Educational and Government (PEG) access channels. These specialty channels can be a source of any kind of information and knowledge shows which may be targeted to a certain group of students.

In addition to these there are also adult education channels which are mainly for post secondary students and can help them earn college credits. These channels generally broadcast content for an older viewership and are also referred to as “instructional television” at times. The shows on these instructional televisions are usually less than an hour or even half in duration so that they can be accommodated within a class timing and also are not too lengthy to make you feel bore and lose interest. Examples of these are shows like the Open University programs on BBC and the likes of it. The instructional television shows can sometimes be combined with teachers’ guides and are often broadcasted on the Public Broadcasting Service stations of the United States of America. These days they are also featured on digital sub-channels and on Non commercial educational public stations. However, they can also be passed on to some Educational access televisions which are mainly run by a Public Educational and Government access channels of the cable TV organization of America.

Speaking of Public Educational and Government access channels also known as PEG channels or Local access channels and consist of three different types of specialty channels on cable television. They are Public Access television and Educational access television and Government access television.

Public access television is free of editorial control and is a non-commercial design of mass media where anybody i.e. any common person can develop and broadcast video programs by buying the slot for a minimal charge or even for free at times. The content of these shows are generally community interests

Educational access channels are those which are solely concerned with educational programs and are a part of “educational television” for distance learning courses. These channels are also sometimes inducted in school curriculums as a part of their distance education program. Educational access television is synchronous with educational technology and the channels do broadcast instructional television programs within the city limits of that cable operator.

Government access channels are on the other hand channels airing various government proceedings to the general people of the nation.

It was shown that the internet has become the world biggest village. Created for collaboration between institutions for their scientific research and military projects where internet has become a business world whereby businesses found its purpose to live and work in that village as well.

What I would issue this time is a necessity of online marketing when having a website. As all businesses apply marketing concepts with their work, also with websites (seen as online businesses) need to apply at their work. Not all business owners have the education referring to the marketing concept. Thus I would quote you the marketing definitions by: world known American Marketing Association (AMA): “Marketing is the activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society of large.”; and marketing guru Philip Kotler “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

Since I started to research the online work of businesses I would continue writing about online marketing also known as internet marketing or web marketing.

As conventional marketing has the marketing mix – 4P’s (product, price, place, promotion), strategies, research analysis as well as online marketing does. Most accepted online operation is SEO – Search Engine Optimisation in scope of the SEM – Search Engine Marketing work. In the short questionnaire I made for my clients that exist online towards their website, all have positive experience when employed SEO operations. They called them an inexpensive way for online success.

There are businesses that work online only through their websites on the internet, others that are well positioned on the market through their branded company/products/services and others trying to penetrate or want to increase their market share. However all have one ambition “to identify and satisfy customer requirements profitably.”

Online marketing assists businesses. World internet usage increased to 28.7% of the whole world population or in the past ten years multiplied to 444.8% (source: http://www.internetworldstats.com/stats.htm ). Reaching the world from one place facilitates businesses in their ambition to accomplish. Thence they can easily contact their customers and identify their needs.

Preferably it is advisable to apply a whole internet marketing strategy. Depending on which level of achievement you are in and the budget you are limited with, you could start with few tactics which could be considerate as most effective to reach the goal for your online work.

Pardon me about my online absence. I have been offered to publish my articles at Webski Solutions the Sydney Web Design Company I have engaged with for my website development.